Adidas and Nike are the two most eminent clothing brands in the entire world. Adidas traditionally has dominated in Soccer and Tennis, whereas Nike ruled everything else.
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Adidas and Nike are the two most eminent clothing brands in the entire world. Adidas has traditionally dominated in Soccer and Tennis, whereas Nike ruled everything else. However, with the recent acquisition of Reebok and an increased focus on basketball, Adidas has narrowed the gap. In fact, Adidas is within a few percentage points of total market share of Nike.
Adidas has been growing strongly and you can see their three stripes logo just about everywhere, including on their trendy high fashion sneakers or jeans. Nike is still the world leader and, as such, its enigmatic swoosh is the most commonly seen sports brand logo around the globe.
Most don't expect the strong brand image of Nike to crumble. However, Nike suffers negative images from its factories worldwide. Human activists and many socialist groups have blacklisted Nike and countless documentaries have garnished Nike bad press. Nike counters this almost by ignoring it and letting the best athletes in the world wear their brand. Of course they also use extensive public and community relations campaigns as well.
Adidas, on the other hand, has been diversifying its product offerings. Fashion editors have been noticing Adidas more lately as they launched many new high end products. Womens offerings have seen a clear favouring recently, and Adidas is going well out of their way to gain all those double x chromosome shoppers out there.
The future is uncertain as to whether Nike or Adidas will be the top sports brand in the world. Pending a major catastrophe of Nike/Adidas, or a miracle brand rising to the top, it seems relatively safe to say that in the next 20 years both Nike and Adidas will be the top two sports brands in the world. Other competitors are nowhere close to having the amount of market share held by Nike or Adidas. Of course, that's because Nike and Adidas took all the market share to begin with. Both great bands. Both global legacies. Nike and Adidas. Forever Champions of Sport.
Adidas has been growing strongly and you can see their three stripes logo just about everywhere, including on their trendy high fashion sneakers or jeans. Nike is still the world leader and, as such, its enigmatic swoosh is the most commonly seen sports brand logo around the globe.
Most don't expect the strong brand image of Nike to crumble. However, Nike suffers negative images from its factories worldwide. Human activists and many socialist groups have blacklisted Nike and countless documentaries have garnished Nike bad press. Nike counters this almost by ignoring it and letting the best athletes in the world wear their brand. Of course they also use extensive public and community relations campaigns as well.
Adidas, on the other hand, has been diversifying its product offerings. Fashion editors have been noticing Adidas more lately as they launched many new high end products. Womens offerings have seen a clear favouring recently, and Adidas is going well out of their way to gain all those double x chromosome shoppers out there.
The future is uncertain as to whether Nike or Adidas will be the top sports brand in the world. Pending a major catastrophe of Nike/Adidas, or a miracle brand rising to the top, it seems relatively safe to say that in the next 20 years both Nike and Adidas will be the top two sports brands in the world. Other competitors are nowhere close to having the amount of market share held by Nike or Adidas. Of course, that's because Nike and Adidas took all the market share to begin with. Both great bands. Both global legacies. Nike and Adidas. Forever Champions of Sport.
