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New Balance was created at the start of the 20th century in Boston, Massachusetts and was the brain child of English inventor William J. Riley. His goal was to create arch support and prescription footwear designed to improve shoe fit for those with problem feet. The company is still going strong today and continues to uphold the values of its originator, combining performance, fit and manufacturing to help athletes in their pursuit of excellence. Originally designed to be a running shoe, the New Balance trainers range as we know it today is the first choice for many athletes but it has also blossomed into a successful fashion brand. At Express Trainers, you will find an extensive range of cheap New Balance trainers for both men and women including popular styles such as New Balance 690, New Balance 590, New Balance 680 and many more. We have a range of New Balance sizes available so visit our New Balance mens trainers section and the New Balance womens trainers section to see how much you could save today. If you would like an even bigger bargain check out our New Balance trainers sale.